Straight out of Avigdor Lieberman’s Foreign Ministry: a new Internet Fighting Team! Israeli students and demobilized soldiers get paid to pretend they are just regular folks and leave pro-Israel comments on Twitter, Facebook, YouTube and other sites. The effort is meant to fight the “well-oiled machine” of “pro-Palestinian websites, with huge budgets… with content from the Hamas news agency.” The approach was test-marketed during Israel’s assault on Gaza, and by groups like Give Israel Your United Support, a controversial effort to use instant-access technology to crowd-source Israel advocates to fill in flash polls or vote up key articles on social networking sites.
Will the responders who are hired for this also present themselves as “ordinary net-surfers”?
“Of course,” says Shturman. “Our people will not say: ‘Hello, I am from the policy-explanation department of the Israeli Foreign Ministry and I want to tell you the following.’ Nor will they necessarily identify themselves as Israelis. They will speak as net-surfers and as citizens, and will write responses that will look personal but will be based on a prepared list of messages that the Foreign Ministry developed.”
The full article, translated by Occupation Magazine into English here:
The Foreign Ministry presents: talkbackers in the service of the State
By: Dora Kishinevski
Calcalist 5 July 2009
Translated for Occupation Magazine by George Malent
After they became an inseparable part of the service provided by public-relations companies and advertising agencies, paid Internet talkbackers are being mobilized in the service in the service of the State. The Foreign Ministry is in the process of setting up a team of students and demobilized soldiers who will work around the clock writing pro-Israeli responses on Internet websites all over the world, and on services like Facebook, Twitter and Youtube. The Foreign Ministry’s department for the explanation of Israeli policy* is running the project, and it will be an integral part of it. The project is described in the government budget for 2009 as the “Internet fighting team” – a name that was given to it in order to distinguish it from the existing policy-explanation team, among other reasons, so that it can receive a separate budget. Even though the budget’s size has not yet been disclosed to the public, sources in the Foreign Ministry have told Calcalist that in will be about NIS 600.000 in its first year, and it will be increased in the future. From the primary budget, about NIS 200.000 will be invested in round-the-clock activity at the micro-blogging website Twitter, which was recently featured in the headlines for the services it provided to demonstrators during the recent disturbances in Iran.